Last updated: 12 July 2022

FinFollow’s Cookie Policy

Why and who?

FinFollow AB, registration number 559331-2142, (“FinFollow“, “we“, “us“, “our“) is using cookies and other tracking technologies (“Cookies“) in order to improve your user experience. 

This Cookie Policy (“the Policy“) describes FinFollow’s usage of Cookies by explaining what Cookies are, why we use them and how you can control the usage of Cookies when you use our service – FinFollow – and/or our Webpage www.finfollow.com (commonly referred to as “Webpage“). The Policy does not inform about the usage of Cookies that are essential in order to provide the Webpage and its services to you (so-called strictly necessary cookies). 

For more information about how we process your personal data in relation to Cookies, see our Privacy Policy(www.finfollow.com/privacy). 

What are Cookies?

A Cookie is a text file that is sent from the Webpage and stored on your computer, cell phone or any other device that you use to visit the Webpage. 

Cookies allow us to e.g. recognise the device you use next time you visit the Webpage, provide certain essential functions and to monitor user behavior on the Webpage. 

How long is the Cookie stored?

There are two types of Cookies; Session cookies and Permanent cookies. 

Session cookies are deleted when you close the browser (e.g. Internet explorer, Safari or Google Chrome). 

Permanent cookies remains on your device after you have closed the browser. The Cookie will be stored for as long as it is indicated in the Cookie or until you remove it. 

FinFollow’s usage of Cookies

We use the following types of Cookies:

These Cookies remembers your choices on the Webpage (e.g. username, language etc.) and tells us how you have interacted with the Webpageso that we can personalise the service. 

These Cookies analyse how you use the Webpage and monitors the Webpage’s performance. This helps us to identify and manage eventual problems. A performance cookie can e.g. keep track of the traffic on different pages and give us information on how long it takes for a page to load.  

Operation and optimisation
These Cookies help us ensure that the Webpage is working as it should. It also gives us information which allow us to test new ideas and improve the Webpage.  

These Cookies help us increase the security by preventing, detecting and managing harmful activities on the Webpage.  

By collecting information on how you interact with the Webpage, these Cookies helps us to be more relevant in our communication with you and improve your experience.

These Cookies are often placed by a third party with the intent to handle performance for ads, show ads and / or build user profiles in order to display ads elsewhere.  

Other tracking technologies
These techniques will help us understand how you use the Webpage. This can e.g. be a small, transparent picture that is embedded in a Webpage or in an e-mail and it collects data such as your IP-address, information about your device, your location etc. 

First party Cookies

First party cookies are set by the Webpage on your device and can therefore only be read by you or us. 

  1. Name: cookielawinfo-checkbox-analytics
    1. Type: Necessary
    2. Purpose: This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category “Analytics”.
    3. Duration: 11 months  
  2. Name: cookielawinfo-checkbox-functional
    1. Type: Functional
    2. Purpose:
      The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category “Functional”.
    3. Duration:  11 months
  3. Name: cookielawinfo-checkbox-necessary
    1. Type: Necessary
    2. Purpose: This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category “Necessary”.
    3. Duration: 11 months
  4. Name: cookielawinfo-checkbox-others
    1. Type: Other
    2. Purpose: This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category “Other.
    3. Duration: 11 months
  5. Name: cookielawinfo-checkbox-performance
    1. Type: Performance
    2. Purpose:
      This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category “Performance”.
    3. Duration: 11 months
  6. Name: viewed_cookie_policy
    1. Type: Necessary
    2. Purpose: The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
    3. Duration: 11 months

Third party cookies

The Cookie is set by another party than us when you visit the Webpage. 

FinFollow only uses reliable third parties. Third-party cookies can e.g. help us understand the needs of our users and give us information on how effective our marketing is. Third-party cookies may in some cases be used on websites other than the Website. Information collected by these third parties cannot identify your name, contact information or other personal information unless you choose to provide it. Since we can’t provide detailed information we refer to their respective policies.

We use these service providers: 

  1. Provider: Google Analytics
    1. What is it doing? Google Analytics uses a set of cookies to collect information and report site usage statistics without personally identifying individual visitors to Google
    2. More info: https://policies.google.com/technologies/cookies?hl=en-US  
  2. Provider: Google Tag Manager
    1. What is it doing?
      Management service provided by Google that helps manage the tags or scripts needed on FinFollow website/app in a centralized fashion. This results in the Users’ Data flowing through these services, potentially resulting in the retention of this Data.
    2. More info: https://support.google.com/tagmanager/ 
  3. Provider: Facebook pixel
    1. What is it doing? Enables measuring, optimization and building audiences for ad campaigns.
    2. More info: https://developers.facebook.com/docs/meta-pixel/implementation/gdpr 
  4. Provider: Twitter Website Tag
    1. What is it doing? A tag can measure the different actions taken by users as a result of your ads, like visits, purchases, downloads, or sign ups.
    2. More info: https://business.twitter.com/en/help/campaign-measurement-and-analytics/conversion-tracking-for-websites.html
  5. Provider: LinkedIn Insight Tag
    1. What is it doing? The LinkedIn Insight Tag powers conversion tracking, website audiences, and website demographics.
    2. More info: https://www.linkedin.com/help/lms/answer/a418880/add-the-linkedin-insight-tag-to-your-website?lang=en

Managing Cookies

When you visit the Webpage for the first time we ask for your consent to use non-necessary cookies. You can withdraw your consent at any time. If you no longer wish to store the Cookies you have accepted, you can go to your web-browser settings and accept, deny or remove cookies (usually under “Help”, “Settings” or “Edit”). Note that you will likely not be able to use all services on the Webpage if you choose to deny Cookies.

Changes to this Policy

We reserve the right to make changes in this Policy. If a change affects our obligations or your rights, we will inform you about the changes in advance in order to give you the possibility to accept the updated policy.  


Contact us if you have any questions about Cookies: